Writing samples

Web copy content doc

Your website copy content document will arrive via Google Docs for easy sharing and feedback. It will be all ready to send right to your developer with built-in title tags and meta descriptions. Here’s what that document looks like, using this website content as a sample.

Overall site map
Detailed site map
Header/content
All page content
Meta descriptions
Links
SEO title tags

INSIDE YOUR WEBSITE CONTENT DOC

WEB COPY PROJECTS

Author Health website

Pacific Hyland Painting website

Apostrophe PR website

Marketing Collateral

Author Health Outreach Brochure / C42D

This brochure was created to support Author Health’s outreach campaign to recruit new healthcare service providers and drive patient referrals from existing primary care and urgent care clinics in Florida.

This project was a collaboration with C42D.

Retail box copy

Lone Wolf Beard Care / Shervin Communications

Lone Wolf is an up-and-coming men’s beard and skin care brand. The client wanted creative retail box copy that stood out as part of a beta-launch.

This project was a collaboration with Shervin Communications.

Blogging

The Digital Project Manager / 
Black & White Zebra
Repurposed blog with new content

Black & White Zebra needed to update an older blog for their client, The Digital Project Manager, refreshing the content with new keywords. I shared the byline with the original author in order to tap into his name recognition (I was delighted to even share - blogs are usually a ghost-write).

Scrubbi Home Cleaning Service
Idea & content with image direction

Scrubbi is a home cleaning service company that wanted a Black-Friday-related blog without being too salesy or overdone. They were also keen on high-interest, highly-searchable SEO content that would capture the attention of their target audience - moms. The result was this article on how to get creative with the kids using all those Black Friday Amazon boxes.

Kim Lamontagne / Tevao Creative
Copy edit & SEO optimization

Tevao Creative’s client Kim Lamontagne, a mental health corporate trainer and speaker, was looking for copy editing help for her blogs. She wrote the guts and I gave it a solid edit, applying SEO-friendly structure and a focus keyword, adding a topical quote to kick it off.