Elevating brands with persuasive copywriting

I am a journalist-turned-copywriter helping creative agencies and internal teams translate strong brand work into impactful copy that connects and converts.

Trusted copywriter for

Specialities

Comprehensive strategy and planning to guide your team and drive a cohesive brand experience

Content strategy

Conversion-focused web copy aligned with brand voice, tone and style, designed for the digital landscape.

Website copy

UX/UI principles applied to web copy using Figma for easy team collaboration.

Content Wireframing

Comprehensive competitor analysis, informed market research and stakeholder input for a powerful messaging strategy.

Product/service-level messaging

Copy support for marketing campaigns, including product launches, emails, landing pages, ads, and social media.

Marketing copywriting support

Strategic plans, white papers, original articles, guides, copy editing, proofreading and more, with quick turn-arounds.

Internal & external communications support

“It is pure joy working with Robyn Stubbs. She is a smart and strategic copywriter who produces pristine, audience-centric prose that consistently exceeds expectations. She asks insightful questions, listens with compassion, and treats every team member with kindness and respect. I highly recommend Robyn and am always grateful to partner with her on projects at Apostrophe.”

MARSHA D’ANGELO

Founder & Principal, Apostrophe PR

“Robyn / Doppio has been an instrumental partner for C42D. Far more than just copy, Robyn delivers problem-solving, wireframes, research, and critical thinking.  Her wireframes are the best I have seen, and the work is spot-on.  Highly recommended. ”

DAVID CARD

Founder & CEO, C42D

Case studies & writing samples

APOSTROPHE PR (b2b)


AUTHOR HEALTH
(healthcare)


INCLUSION BC (non-profit)


TEVAO CREATIVE (b2b)


SALVATION ARMY
(non-profit)


FERN & PETAL (e-commerce)


TINT’D
(b2b / b2c)


Drivers for success

Respectful collaboration

I practise intentional listening, and respectful, purposeful communication when working with talented teams and clients.

Clear project scope

Beginning with a clear scope clarifies roles and expectations. Scope does tend to shift along the way and that’s A-Ok.

Challenging questions. Thought-provoking suggestions. It’s all part of the process and how we will ultimately succeed together.

Open-minded approach

Whether you use use email, Slack, Zoom or project management programs, I strive for every communication to be timely and necessary.

Meaningful communication

Established KPIs at the start of any collaboration allows us to measure the short and long term impact of the project.

Established KPIs

Our guiding light is research, whether it’s done internally by your team, or part of my scope of work.

Trust in the research

My copywriting process

Getting stand-out copywriting should never be a grind.

Have a brief you want to share? Pop me an email and look for a response within 1 business day.