Elevating brands with persuasive copywriting
I am a journalist-turned-copywriter helping creative agencies and internal teams translate strong brand work into impactful copy that connects and converts.
Trusted copywriter for
Specialities
Comprehensive strategy and planning to guide your team and drive a cohesive brand experience
Content strategy
Conversion-focused web copy aligned with brand voice, tone and style, designed for the digital landscape.
Website copy
UX/UI principles applied to web copy using Figma for easy team collaboration.
Content Wireframing
Comprehensive competitor analysis, informed market research and stakeholder input for a powerful messaging strategy.
Product/service-level messaging
Copy support for marketing campaigns, including product launches, emails, landing pages, ads, and social media.
Marketing copywriting support
Strategic plans, white papers, original articles, guides, copy editing, proofreading and more, with quick turn-arounds.
Internal & external communications support
“It is pure joy working with Robyn Stubbs. She is a smart and strategic copywriter who produces pristine, audience-centric prose that consistently exceeds expectations. She asks insightful questions, listens with compassion, and treats every team member with kindness and respect. I highly recommend Robyn and am always grateful to partner with her on projects at Apostrophe.”
MARSHA D’ANGELO
Founder & Principal, Apostrophe PR“Robyn / Doppio has been an instrumental partner for C42D. Far more than just copy, Robyn delivers problem-solving, wireframes, research, and critical thinking. Her wireframes are the best I have seen, and the work is spot-on. Highly recommended. ”
DAVID CARD
Founder & CEO, C42D
Case studies & writing samples
APOSTROPHE PR (b2b)
AUTHOR HEALTH
(healthcare)
INCLUSION BC (non-profit)
TEVAO CREATIVE (b2b)
SALVATION ARMY
(non-profit)
FERN & PETAL (e-commerce)
TINT’D
(b2b / b2c)
Drivers for success
Respectful collaboration
I practise intentional listening, and respectful, purposeful communication when working with talented teams and clients.
Clear project scope
Beginning with a clear scope clarifies roles and expectations. Scope does tend to shift along the way and that’s A-Ok.
Challenging questions. Thought-provoking suggestions. It’s all part of the process and how we will ultimately succeed together.
Open-minded approach
Whether you use use email, Slack, Zoom or project management programs, I strive for every communication to be timely and necessary.
Meaningful communication
Established KPIs at the start of any collaboration allows us to measure the short and long term impact of the project.
Established KPIs
Our guiding light is research, whether it’s done internally by your team, or part of my scope of work.
Trust in the research
My copywriting process
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First intro’s where you get to tell me what you need, and I get to share with you how I can help. It needs to be a solid fit for all of us.
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Based on the brief laid out in the exploration discussion, I’ll put together a SOW and send that over to you. Once you sign, we can move on to the next step.
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I get to meet all the talented people you have on your team, and collect all the relevant data and files. You might find this a good time to introduce me to the team as their copywriter. This ensures we’re all on the same page.
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You may have some of this covered as part of your brand development. I’ll see if there is a need to conduct my own interviews and make those happen.
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If this is part of the scope of work, I’ll set up a survey to begin gleaning key insights into your audience in real-time.
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You may have shared some market research with me at earlier stages in the process, but you want fresh market insights, I’ll conduct online competitor analysis and voice-of-customer data mining for those unique pieces of copy.
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Time to share what I’ve discovered, and my recommendations on how to position your messaging to your target audience.
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Now, I write.
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We’ll review your copy together. One round of revisions is included in every project.
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Once your copy is approved, it will get a final professional proofread and then … that’s a wrap!
Getting stand-out copywriting should never be a grind.
Have a brief you want to share? Pop me an email and look for a response within 1 business day.