WEBSITES HAVE TWO PRIMARY JOBS: RANK, AND CONVERT…

STRATEGIC CONTENT IS THE KEY TO DOING BOTH STUNNINGLY WELL

YOUR GORGEOUS WEBSITE ISN’T CONVERTING LIKE IT SHOULD AND THAT MEANS ONE THING: IT’S MISSING THE RIGHT DIGITAL CONTENT.

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WEBSITES HAVE TWO PRIMARY JOBS: RANK, AND CONVERT…

STRATEGIC CONTENT IS THE KEY TO DOING BOTH STUNNINGLY WELL

YOUR GORGEOUS WEBSITE ISN’T CONVERTING LIKE IT SHOULD AND THAT MEANS ONE THING: IT’S MISSING THE RIGHT DIGITAL CONTENT.

Your Website Has All The Layers It Needs To Support Your Revenue Goals

Your website is open 24/7/365. No sick pay. No vacation days. Free overtime. With just the right amount of information, just the right kind of messaging and just the right features and tools, it can be your top-performing sales rep that never sleeps.

Get Caffeinated Copywriting Like These Businesses Did:

Brand Messaging
Strategy Handbook

From $3,100 CAD

Turn-around time is typically 3 weeks

  • Brand Voice Investigation
  • Competitor And Market Research
  • Brand Positioning & Messaging For The Win
  • DELIVERABLE: An Editable, Branded Google Document And Raw Market Research Sheet Google Sheet Package

Find the right message for the right people at the right time. Get clear on brand positioning, brand messaging and voice so your brand is memorable and top-of-mind. 

This is the right move for your business if: 

 

  • There are plenty of cooks in your kitchen (or creatives working with you) and you desperately need to get everyone on the same page.

 

  • You’re messaging and content just feels … off. Results are off, too. You can’t put your finger on the problem but you really wish your messaging was both strategic and consistent to grow and protect your brand.

 

  • You have a collaborative mindset and are willing to go deep in order to max your message and find the best way to position your offer. You know change is scary but you can’t grow without it. 

 

It’s time to align, calibrate and adjust based on current market needs and desires. Let’s whip your brand messaging into shape.

Conversion-Focused
Website Writing

From $5,900 CAD

Turn-around time is typically 6 weeks

  • Brand Positioning
  • Development & Messaging
  • SEO Keyword Research
  • Creative Copywriting Designed To Convert
  • Website Wireframe

Bring smart digital strategy, key market research and your unique brand voice together for a powerfully persuasive website designed to turn casual looky-loo’s into “whoo-hoo! Look what I just got!”

This is everything you’ve been searching for if: 

 

  • You want to start from scratch with a whole new website, like maybe a 2.0 or 3.0 version. Because what you’ve got feels like a John and Kate Plus 8 haircut in 2022.

     

     

  • You haven’t touched your website in over a year (it’s okay, many businesses fall into this category) and you know you’re losing sales because of the content, the look and feel, the features … or all of the above.

     

     

  • You have the time and the budget to:  Do. It. Right. You’re going to spend wisely and invest in a pro because you believe in the ROI. You are not going to waste another dollar on average. Your business isn’t average. It’s awesome.

     

     

You’re dying to stand out in a sea of online competition but it’s just so loud out there. Get what your competitors don’t have: Stand-out copy perfectly paired with your brand voice and designed to appeal to all kinds of online decision-makers. 

 

Get done-for-you conversion copywriting, complete with high-level strategy supported by winning formulas and frameworks.

Custom Copy Projects

Price TBD

Turn-around time is typically 2-8 weeks depending on the project scope

  • Research-Driven Copy Dripping With Your Brand Personality
  • Conversion-Focused Copy
  • Rich With SEO Keywords
  • Wireframes
  • KPI-Oriented Strategy

Don’t stretch yourself thin – get custom copy for projects of any size so you can impress your boss (or yourself).

This is the perfect solution for you if: 

Your internal marketing department is swamped and no one has the time or energy to make a particular project really stand out.

 

 

  • Your internal marketing department is overall awesome but an outside perspective and a fresh brain is always a welcome addition. 

  • You have a project – large or small – that you need to nail to really impress your boss. You have a ton to do and outsourcing the copywriting sounds like the best decision you could ever make (I can vouch for that, BTW).

  • You’re a small biz owner who generally does all your own marketing but you’re big enough now that you can afford to offload key projects. And doesn’t that feel amazing? Yes, yes it does. 

Don’t give an inch of potential to save a buck, especially when you know you’ll earn all your bucks back.

 

Your copy and content needs are vast and varied. So let’s talk about how to next-level your next sales page, your next sales campaign, your next launch, your next landing page, your next email sequence or your next content strategy (and I hope you didn’t try to read that whole sentence in one breath – PHEW!).

Uh-Huh, Pricing Here Is Higher Than Upwork Or Fiverr … But So Are Your Standards For Custom Work That Really Needs To Shine, Correct?

Of course, you can always just get your marketing department to write your copy for you – and it will probably sound pretty good. The question is, will it do the work you want it to?

 

Is it conversion-focused copy crafted with insights from academic studies in persuasion and decision-making, current leading principles of UX and UI design and specific, strategic VOC pulled from rich target market research? 

 

Because that’s the expertise you need to make sure your words do the work.  

 

My pricing is highly competitive with standard industry prices for professional custom services (typically around $4K and up for a single sales page, $1K for a single website page). 

 

Plus, this little Canadian boutique copy shop charges in CAD, so there are no nasty exchange rates to worry about.

Why Am I Asking You To “Apply?”

I Guess My Girl-Guide Roots Are Showing.

 

Always be prepared. It’s ingrained into my psyche, right there beside “if a job is worth doing, it’s worth doing well” and “be productive, not busy.”

This application form is the most efficient and effective way to get in touch and give me a succinct overview of both your business and the project you have in mind. I never condone killing multiple birds with one stone, but you know what I mean. 

Once I started working with Robyn, I could sleep at night instead of lying awake worrying whether my copy was going to do the job.


JO ANN KOBUKE

Entrepreneur

animation of coffee cup with sugar and cream reflecting the ingredients of good branding

Clear Process, Clear Goals, Clear Results.

Use The Framework Proven To Deliver.

This isn’t a new wheel. It is the framework used by the world’s top copywriters which is why I can confidently say the process is proven. And it’s why I use it.

animation of coffee cup with sugar and cream reflecting the ingredients of good branding

Clear Process, Clear Goals, Clear Results.

Use The Framework Proven To Deliver.

This isn’t a new wheel. It is the framework used by the world’s top copywriters which is why I can confidently say the process is proven. And it’s why I use it.

Review & Revisions

We’ll go over your brand-new conversion copy and undertake any necessary revisions. Because we’ve been in close communication throughout the process, one round of revisions is typical.

(To-Go) Live

It’s time to publish, send, whatever needs to happen to take your new copy live. Your team takes over to make this happen but I’m here for any questions that might crop up.

Analytics Tracking & Optimization

I’ll keep an eye on your analytics and report back my findings and suggestions for optimizations. The Internet (and the people on it) are a finicky bunch so there may be some changes needed once we see real-time stats.

Savvy Business Owners Like You Ask Questions Like:

Of course! Upwork and Fiverr are great places to find freelance copywriters who will pump out words to put on your pages. Those words will probably even sound great, but alas, they’ll be very hit-and-miss with your target audience. Ergo, less money, more risk. I believe in the opposite – spend a little more money, follow a proven process, get results with way less risk. Plus, work with a professional who has never missed a deadline in 17+ years in the news and copywriting biz. 

 

Sure, some will call those things bells and whistles. To me, they are professional standards.

Absolutely. I only accept jobs and timelines that I know I can deliver on. That said, there may be a 25% rush fee added to the service, depending on just how tight your timeline is. 

 

Let’s talk about it. Where there’s a will, there’s a way.

Great question. Three things: 

Experience – in a busy newsroom, as a daily reporter-turned-copy editor, and as a copywriter. Plus being a mom. I have seen it all, and I can handle it all.

 

Constant learning – from the best, aka, Joanna Wiebe and the trailblazing crew at CopyHackers. I’m a long-time CopySchool member to keep my skills sharp. 

 

Fancy pieces of paper – like a BA in English Literature from Simon Fraser University and a Certificate of Journal from Langara College. 

And a bonus thing: A national Dunlop Award for Investigative Journalism.

ROI in copywriting is both tangible and intangible. There are situations when you can see direct ROI through sales and analytics, depending on your KPI. And then there is indirect ROI that may not be as measurable dollar-for-dollar, like brand awareness and engagement. The kind of ROI depends on your campaign goals. Analytics will tell us everything we want to know, and give us direction as to what we need to optimize to increase your ROI.

This is smart thinking. Sometimes you don’t need to change a whole lot to make a whole lotta difference. Shoot me an email at robyn[at]robynstubbs.com and we can talk about a copy audit of your website. 

 

A copy audit means I’ll go through your site, looking into your customer journey experience, your pages, your key messages and other critical parts of your website like your intro paragraphs and CTAs. I’ll make recommendations and rewrite certain H1 and H2 headlines, and optimize your buttons and flow. Your deliverable is a branded book with all of the recommendations and rewritten copy.

BUSINESS COMES WITH 99 PROBLEMS. PERSUASIVE COPY DOES NOT NEED TO BE ONE OF THEM.

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