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YOUR GORGEOUS WEBSITE ISN’T CONVERTING LIKE IT SHOULD AND THAT MEANS ONE THING: IT’S MISSING THE RIGHT DIGITAL CONTENT.
Your website is open 24/7/365. No sick pay. No vacation days. Free overtime. With just the right amount of information, just the right kind of messaging and just the right features and tools, it can be your top-performing sales rep that never sleeps.
This is the right move for your business if:
It’s time to align, calibrate and adjust based on current market needs and desires. Let’s whip your brand messaging into shape.
This is everything you’ve been searching for if:
You’re dying to stand out in a sea of online competition but it’s just so loud out there. Get what your competitors don’t have: Stand-out copy perfectly paired with your brand voice and designed to appeal to all kinds of online decision-makers.
Get done-for-you conversion copywriting, complete with high-level strategy supported by winning formulas and frameworks.
Don’t stretch yourself thin – get custom copy for projects of any size so you can impress your boss (or yourself).
This is the perfect solution for you if:
Your internal marketing department is swamped and no one has the time or energy to make a particular project really stand out.
Don’t give an inch of potential to save a buck, especially when you know you’ll earn all your bucks back.
Your copy and content needs are vast and varied. So let’s talk about how to next-level your next sales page, your next sales campaign, your next launch, your next landing page, your next email sequence or your next content strategy (and I hope you didn’t try to read that whole sentence in one breath – PHEW!).
Of course, you can always just get your marketing department to write your copy for you – and it will probably sound pretty good. The question is, will it do the work you want it to?
Is it conversion-focused copy crafted with insights from academic studies in persuasion and decision-making, current leading principles of UX and UI design and specific, strategic VOC pulled from rich target market research?
Because that’s the expertise you need to make sure your words do the work.
My pricing is highly competitive with standard industry prices for professional custom services (typically around $4K and up for a single sales page, $1K for a single website page).
Plus, this little Canadian boutique copy shop charges in CAD, so there are no nasty exchange rates to worry about.
Always be prepared. It’s ingrained into my psyche, right there beside “if a job is worth doing, it’s worth doing well” and “be productive, not busy.”
This application form is the most efficient and effective way to get in touch and give me a succinct overview of both your business and the project you have in mind. I never condone killing multiple birds with one stone, but you know what I mean.
“Once I started working with Robyn, I could sleep at night instead of lying awake worrying whether my copy was going to do the job.“
JO ANN KOBUKE
Entrepreneur
This isn’t a new wheel. It is the framework used by the world’s top copywriters which is why I can confidently say the process is proven. And it’s why I use it.
This isn’t a new wheel. It is the framework used by the world’s top copywriters which is why I can confidently say the process is proven. And it’s why I use it.
We’ll go over your brand-new conversion copy and undertake any necessary revisions. Because we’ve been in close communication throughout the process, one round of revisions is typical.
It’s time to publish, send, whatever needs to happen to take your new copy live. Your team takes over to make this happen but I’m here for any questions that might crop up.
I’ll keep an eye on your analytics and report back my findings and suggestions for optimizations. The Internet (and the people on it) are a finicky bunch so there may be some changes needed once we see real-time stats.
Of course! Upwork and Fiverr are great places to find freelance copywriters who will pump out words to put on your pages. Those words will probably even sound great, but alas, they’ll be very hit-and-miss with your target audience. Ergo, less money, more risk. I believe in the opposite – spend a little more money, follow a proven process, get results with way less risk. Plus, work with a professional who has never missed a deadline in 17+ years in the news and copywriting biz.
Sure, some will call those things bells and whistles. To me, they are professional standards.
Absolutely. I only accept jobs and timelines that I know I can deliver on. That said, there may be a 25% rush fee added to the service, depending on just how tight your timeline is.
Let’s talk about it. Where there’s a will, there’s a way.
Great question. Three things:
Experience – in a busy newsroom, as a daily reporter-turned-copy editor, and as a copywriter. Plus being a mom. I have seen it all, and I can handle it all.
Constant learning – from the best, aka, Joanna Wiebe and the trailblazing crew at CopyHackers. I’m a long-time CopySchool member to keep my skills sharp.
Fancy pieces of paper – like a BA in English Literature from Simon Fraser University and a Certificate of Journal from Langara College.
And a bonus thing: A national Dunlop Award for Investigative Journalism.
ROI in copywriting is both tangible and intangible. There are situations when you can see direct ROI through sales and analytics, depending on your KPI. And then there is indirect ROI that may not be as measurable dollar-for-dollar, like brand awareness and engagement. The kind of ROI depends on your campaign goals. Analytics will tell us everything we want to know, and give us direction as to what we need to optimize to increase your ROI.
This is smart thinking. Sometimes you don’t need to change a whole lot to make a whole lotta difference. Shoot me an email at robyn[at]robynstubbs.com and we can talk about a copy audit of your website.
A copy audit means I’ll go through your site, looking into your customer journey experience, your pages, your key messages and other critical parts of your website like your intro paragraphs and CTAs. I’ll make recommendations and rewrite certain H1 and H2 headlines, and optimize your buttons and flow. Your deliverable is a branded book with all of the recommendations and rewritten copy.
BUSINESS COMES WITH 99 PROBLEMS. PERSUASIVE COPY DOES NOT NEED TO BE ONE OF THEM.
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