The digital marketplace is exciting, fast-paced and iterative, ripe for continuous learning. Hmmmm, sounds a lot like a newsroom …
I made the move from journalism and copy editing into conversion copywriting because I wanted to be part of this incredible digital space – and use my writing superpower to help businesses climb onto their pedestal and shout their message to the masses.
(and that award I referenced earlier? It’s a National Dunlop Award for an investigative series I wrote on environmental toxins. If you’re a B-corp or have strong sustainable, eco-friendly or socially conscious values, let’s definitely talk).
Go all in on only creative content and your connection to your target audience plummets.
Focus only on SEO-driven content and your audience (and your sales) will fall into a deep, 100-year sleep.
Shackle yourself exclusively to the data-driven approach and wave buh-bye to your brand voice and style (I’m already crying).
You need a top-shelf copywriter who finds that sweet spot where creativity meets science meets the best current online practices because that’s where fireworks happen.
Take just one of those components out of your copy and your big BOOM fizzles to a *poof*
Creativity expressed through unique ideas in your brand voice, tone and style is the perfect complement to the strategic, persuasive messaging and customer journey experience needed to increase online conversions.
• Continuous learning and skills development
• Respectful and timely communication
• Open collaboration
• Delivering only best work
• Sustainable business practices
“I have worked with Robyn for over 12 years in various capacities. Robyn is so much fun to work with and never ceases to amaze me with her clever way with words. Our clients feel the same.”
Karolyn MASTERS-Nyl,
founder of Tevao Creative Inc.
Amazing relief. I approached Robyn with no real plan of WHAT or HOW I wanted my branding to look like and feel, I just knew I needed a brand book to stop the indecisiveness. I needed to stop chasing my tail and move forward with building a business.
She created personal growth, guidelines and the ability to move forward in my business in a matter of weeks with much respect. I will be a client for life.
Lorena Hawkins,
Lorena Hawkins LLC
“Working with Robyn is a great experience. She is so professional in how she presents her work and the project we are working on. I knew exactly what to expect and knew how long it was expected to take as well. Her communication was impressive! Five stars!”
Cheryl Texeira
The Scrum Shop
Sound like you? Go ahead and click that button.
Of course! Upwork and Fiverr are great places to find freelance copywriters who will pump out words to put on your pages. Those words will probably even sound great, but alas, they’ll be very hit-and-miss with your target audience. Ergo, less money, more risk. I believe in the opposite – spend a little more money, follow a proven process, get results with way less risk. Plus, work with a professional who has never missed a deadline in 17+ years in the news and copywriting biz.
Sure, some will call those things bells and whistles. To me, they are professional standards.
Absolutely. I only accept jobs and timelines that I know I can deliver on. That said, there may be a 25% rush fee added to the service, depending on just how tight your timeline is.
Let’s talk about it. Where there’s a will, there’s a way.
Great question. Three things:
Experience – in a busy newsroom, as a daily reporter-turned-copy editor, and as a copywriter. Plus being a mom. I have seen it all, and I can handle it all.
Constant learning – from the best, aka, Joanna Wiebe and the trailblazing crew at CopyHackers. I’m a long-time CopySchool member to keep my skills sharp.
Fancy pieces of paper – like a BA in English Literature from Simon Fraser University and a Certificate of Journal from Langara College.
And a bonus thing: A national Dunlop Award for Investigative Journalism.
ROI in copywriting is both tangible and intangible. There are situations when you can see direct ROI through sales and analytics, depending on your KPI. And then there is indirect ROI that may not be as measurable dollar-for-dollar, like brand awareness and engagement. The kind of ROI depends on your campaign goals. Analytics will tell us everything we want to know, and give us direction as to what we need to optimize to increase your ROI.
This is smart thinking. Sometimes you don’t need to change a whole lot to make a whole lotta difference. Shoot me an email at robyn[at]robynstubbs.com and we can talk about a copy audit of your website.
A copy audit means I’ll go through your site, looking into your customer journey experience, your pages, your key messages and other critical parts of your website like your intro paragraphs and CTAs. I’ll make recommendations and rewrite certain H1 and H2 headlines, and optimize your buttons and flow. Your deliverable is a branded book with all of the recommendations and rewritten copy.
Get on-brand copywriting packed with creativity and persuasion techniques so you can attract more ideal clients, increase your monthly revenue and grow your business.
Gone are the days of pure blogging for SEO, when you could pay $20 to have someone whip up a 300-word post filled with short-tail keywords to throw up on your website once or twice a month.
Things were so much simpler back then … Now we have Yoast. Grammarly. Hemingway. Keyword tools like SEMrush, Moz and SEO PowerSuite.
It’s become much harder to master the algorithm, hasn’t it?
Video marketing continues to prove its undeniable marketing power. So why does video work so well, and is there one kind of video that works better than others?
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